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Cobertura en directo desde FERCAM 2025: Novedades, entrevistas y tendencias clave del sector

Live coverage from FERCAM 2025: News, interviews, and key trends in the sector

Welcome to our special coverage from the heart of agricultural innovation! 💚 Once again, the Agro Vivero del Mediterráneo team has traveled to Manzanares to fully immerse ourselves in the National Field Fair, FERCAM 2025. For us, this is not just another event on the calendar; it is the meeting point where the present and future of the pistachio sector shake hands. During these days, the aisles of FERCAM become a hotbed of ideas, technology, and, above all, passion for the land. And we are here to tell you all about it, from our perspective as specialists in the crop that is revolutionizing the Spanish countryside: the pistachio.

Join us on this comprehensive tour where we will break down the most impactful news, share exclusive conversations with key figures, and analyze the trends that will set the course for our plantations in the coming years. From the most cutting-edge machinery to the latest advances in plant health, including debates on profitability and water management, here you will find a deep and rigorous analysis. Because at Agro Vivero del Mediterráneo we don’t just sell plants; we share knowledge and build the future of the pistachio together with you. Let’s get started! 🚀

The Pulse of the Sector: Atmosphere and First Impressions at FERCAM 2025

From the moment we set foot on the fairgrounds, the feeling was electrifying. FERCAM 2025 has exceeded all attendance expectations, and the interest in pistachios is undoubtedly the undisputed protagonist. There is a palpable optimism, but also a necessary realism. The farmers who visit us at our stand are no longer just curious; they are professionals with specific questions, with ongoing plantations, and with real challenges on the table. This demonstrates the maturity the sector is reaching.

We have spoken with farmers from all over Spain: from the traditional areas of Castilla-La Mancha and Andalusia, to new pioneers in Extremadura, Aragon, and even areas of Castilla y León. The common denominator is the pursuit of excellence. It is no longer enough to plant; now the goal is to optimize, improve quality, and ensure plantation profitability. This change in mentality is, for us, the most important news of the fair. We have moved from the “boom” phase to the professional consolidation phase, and at Agro Vivero del Mediterráneo we are proud to have been part of this journey from the beginning, offering not only the best pistachio plant, but also comprehensive advice.

The atmosphere is one of collaboration. Far from seeing themselves as competitors, producers share experiences about rootstocks, pollination, harvesting times, and pruning techniques. There is talk of creating synergies, the importance of designations of origin, and how to face the challenges of the global market together. This collaborative spirit is fundamental to strengthening Spain’s position as a leading producer of high-quality pistachios worldwide.

Cutting-Edge Technology: The Machinery Transforming Plantations

If there is one thing that impresses at FERCAM, it is the technological display. The aisles dedicated to agricultural machinery are a spectacle of innovation, and the pistachio occupies a place of honor. We have seen advances that just a few years ago seemed like science fiction and today are a reality within the farmer’s reach.

1. Smart Harvesting: Trunk shakers have evolved spectacularly. The new models presented this year incorporate advanced sensors that measure the frequency and intensity of the vibration in real-time, adapting to the thickness and age of each tree. This minimizes damage to the bark and maximizes the amount of nuts knocked down, preventing the fall of young branches. Some models even integrate GPS and mapping systems to record the yield of each tree individually, generating invaluable data for plantation management. We have seen live demonstrations and the efficiency is amazing, exceeding 98% of harvested fruit with a single pass.

2. Precision Pruning and Automation: Pruning remains one of the most critical and labor-intensive tasks. At FERCAM 2025, we have seen self-propelled pruning platforms that allow the operator to work at different heights safely and ergonomically. But the real revolution comes from pruning robot prototypes. Equipped with 3D cameras and artificial intelligence algorithms, these robots are capable of analyzing the tree’s structure and executing formative and production cuts with millimeter precision. Although they are still high-cost prototypes, they point the way towards automation that will optimize pruning costs and quality in the next decade.

3. Drones and Precision Agriculture 4.0: The use of drones is no longer a novelty, but their applications are increasingly sophisticated. Drones equipped with multispectral and hyperspectral cameras capable of detecting problems invisible to the human eye are being presented at the fair. They can identify pockets of water stress, nutritional deficiencies, or incipient pest and disease attacks before they spread. This information, processed by specialized software, allows treatments or irrigation to be applied in an ultra-localized manner, saving thousands of euros in inputs and water, and improving the overall health of the plantation. It is the ultimate expression of our technical advisory services taken to the next level.

4. Water Management: Every Drop Counts: Water efficiency is possibly the hottest topic. We have analyzed subsurface drip irrigation systems that promise to reduce evaporation to almost zero and improve nutrient absorption by the root. These systems are combined with moisture sensors at different soil depths and local weather stations. All this information is integrated into cloud platforms that, using algorithms, calculate the exact dose of water the plantation needs each day. Irrigation is no longer done by calendar, but by the real demand of the crop. This not only means water savings of up to 30-40%, but it avoids waterlogging and associated fungal diseases, resulting in healthier and more productive trees.

Exclusive Interviews: Expert Voices in the Heart of FERCAM

One of the most enriching parts of our presence at FERCAM is the opportunity to converse face-to-face with the protagonists of the sector. We have had the pleasure of sitting down with researchers, technicians, and, of course, with farmers who are an example of success.

Conversation with Dr. Julián Guerrero, Researcher at CIAG (Agronomic Research Center):

“The future of the pistachio on the Iberian Peninsula lies in adaptation,” Dr. Guerrero told us. “We are working on the selection of rootstocks that are not only resistant to drought and salinity, but also show greater affinity with the most demanded varieties, such as Kerman, and that at the same time are capable of slightly advancing entry into production without sacrificing the longevity of the tree. The key is in the root system.” We asked him about the UCB-1 rootstock, the one we at Agro Vivero del Mediterráneo have defended and propagated for its vigor and resistance. “UCB-1 remains the gold standard for its homogeneity and its resistance to Verticillium, but research does not stop. We are exploring new hybrids that can offer interesting alternatives for very specific soils, for example, with high active limestone contents. However, today, for a farmer looking for security and proven performance, UCB-1 is the most reliable bet.”

Chat with Lucía Fernández, Manager of a Processing Cooperative:

Lucía offered us the vision of the next link in the chain: processing and marketing. “Quality is non-negotiable,” she stated emphatically. “The international market values the Spanish pistachio for its caliber, its flavor, and, above all, for its low percentage of split fruit on the tree, which reduces aflatoxin contamination. At FERCAM we are looking for optical sorting machinery that allows us to separate the product not only by size, but also by color and subtle defects. We want every bag of pistachios that leaves our facilities to be perfect.” She also highlighted the importance of planning: “It is fundamental that farmers coordinate with us. Knowing the hectares that will enter production in the coming years allows us to size our facilities and seek new markets. Communication between the field and the industry is vital.” If you are thinking of starting your project, it is crucial to keep this in mind. You can start by requesting information through our reservation and quote form.

Dialogue with Antonio García, Pioneer Farmer in Regulated Deficit Irrigation:

Antonio is a benchmark in efficient water management. “Many people believe that the pistachio does not need water, and that is a serious mistake,” he explained. “The key is to give it the water it needs at the right time. I work with regulated deficit irrigation, applying water restrictions in periods when the tree is less sensitive, and ensuring maximum supply during nut filling. Thanks to the technical advice I received back in the day, I have managed to reduce my water consumption by 25% compared to my neighbors, and my productions are above average, with an excellent caliber. The profitability of the plantation is not only in the selling price, but in cost savings.” Antonio’s experience is a testament to the success of a professional and well-advised approach.

Plant Health and Nutrition: The Pillars of a Healthy and Productive Plantation

A healthy tree is a productive tree. At FERCAM 2025, innovations in plant health and nutrition have taken center stage, with a clear focus on sustainability and reducing the use of synthetic chemical phytosanitary products.

1. Biocontrol and Integrated Pest Management (IPM): Biological control is gaining ground. We have seen a growing offer of solutions based on natural enemies for the control of pests such as the pistachio psyllid (Agonoscena pistaciae) or the almond lace bug (Monosteira unicostata), which also affects the pistachio. Formulations with auxiliary insects such as lacewings or anthocorids are being marketed, which are released in the plantation to prey on pests. In addition, the installation of hedges and cover crops with specific flowers that serve as refuge and food for these beneficial insects is promoted, creating a balanced ecosystem within the farm itself. This approach, which we actively promote from our advisory services, is the future.

2. Biostimulants and Soil Microbiome: Nutrition is no longer understood solely as the application of NPK (Nitrogen, Phosphorus, and Potassium). The focus is now on soil health. Numerous products based on beneficial microorganisms (mycorrhizal fungi, nitrogen-fixing bacteria, phosphorus solubilizers, etc.) are presented at the fair. These products, applied through irrigation, colonize the rhizosphere and establish a symbiosis with the plant. They improve nutrient and water absorption, protect roots against soil pathogens such as Verticillium or Armillaria, and help the plant overcome stress periods (drought, heat, salinity). They are the perfect complement to efficient traditional fertilization.

3. New Strategies against Verticillium Wilt: Verticillium wilt (caused by the fungus Verticillium dahliae) remains the most feared disease. In addition to the use of resistant rootstocks such as UCB-1, which is the first and most important line of defense, new management strategies have been presented at FERCAM. Specific organic amendments that promote the activity of Verticillium antagonist microorganisms in the soil stand out. Research is also being done on solarization and biofumigation in the land preparation phase to reduce the fungus inoculum before planting. Prevention is, and always will be, the best tool. That is why we insist so much on the importance of acquiring certified quality pistachio plants from a trusted nursery like ours.

Key Trends That Will Define the Future of the Pistachio

Beyond specific novelties, at FERCAM you can identify the major currents that will mark the sector in the next 5 to 10 years. From Agro Vivero del Mediterráneo, we have identified three macro-trends:

1. Sustainability and Certification: The final consumer is increasingly demanding. They no longer just look for a quality product, but want to know how it was produced. Certifications for organic production, integrated production, Global G.A.P., or carbon footprint will be increasingly demanded by markets. Farmers who get ahead and adapt their cultivation practices to these standards will have a clear competitive advantage. This implies a rational use of water and fertilizers, boosting biodiversity on the farm, and keeping an exhaustive record of all tasks. It is an effort that will undoubtedly be rewarded with better prices and access to premium markets.

2. Digitalization and Big Data: Managing a modern pistachio plantation will increasingly resemble managing a factory. The massive collection of data (Big Data) through sensors, drones, satellites, and smart machinery will allow decisions to be made with unprecedented precision. Yield maps, water needs maps, or pest risk maps can be created at the individual tree level. Artificial intelligence will analyze this data to offer personalized recommendations to the farmer. Those who embrace digitalization will be able to optimize their costs, maximize their production, and, ultimately, improve the profitability of their plantation.

3. Associations and Commercial Structuring: As the pistachio area in Spain grows (we already exceed 70,000 hectares and rising), it is more necessary than ever to structure the supply. The creation of strong cooperatives and Nut Producer Organizations (OPFH) is fundamental to have negotiating power against large distributors and international markets. Working together allows for investments in state-of-the-art processing plants, developing joint marketing strategies, and opening new commercial channels that would be inaccessible to an individual farmer. The future belongs to collaboration. If you have doubts about how to start or want to join this wave of growth, do not hesitate to contact us.

Conclusions from the Field: Our Vision as Experts

Our immersion in FERCAM 2025 leaves us with an unbeatable taste in our mouths and reaffirms our conviction: the pistachio is, and will continue to be, one of the crops with the greatest projection and profitability in Spanish agriculture. But success is not guaranteed; it depends on doing things right from the beginning.

Professionalization is unstoppable. The pistachio farmer of the future is an agricultural entrepreneur, a manager who bases their decisions on data, who invests in technology, who cares for the health of their soil, and who understands the importance of sustainability and collaboration.

From Agro Vivero del Mediterráneo, our commitment is to continue being your traveling companion on this exciting path. We do not limit ourselves to providing a pistachio plant of the highest genetic and sanitary quality, grafted onto the UCB-1 rootstock that has proven to be the best option. Our added value lies in the comprehensive advisory services we offer, accompanying you from the preliminary study of the farm to full production, helping you make the best decisions in each phase of the crop.

FERCAM 2025 closes its doors, but the opportunities that have opened up are immense. If this coverage has inspired you and you are thinking of taking the step, or if you are already a producer and want to take your plantation to the next level, we invite you to get in contact with us. We will be happy to study your particular case and offer you a no-obligation quote. You can do it easily through our reservation and quote form.

The future of green gold is cultivated today, with knowledge, technology, and passion. And at Agro Vivero del Mediterráneo, we are ready to cultivate it with you. See you in the field! 🌱💪